Project Responsibilities

Creative Director, Asset Producer, Video Editing & After Effects

Tools Used

Video Programs: Adobe Premiere Pro CC

Project Specs

Studio: Future
Frames Per Second: 60 frames
Pixel Dimensions: 1080
Video codec: H.264
File Format: MP4

Project Background

Bay Area Interactive wanted to create an internet commercial geared towards selling the company services so they tasked me with creating a concept for selling their services.

Project Challenges

To showcase the companies brand and services in an innovative way.

Project Solution

We decided to do the video shoot at Sony’s future studio in San Francisco.  I wanted to make sure that the video showcased the company’s brand identity so Chris came up with the logo magically appearing between the hands. I created and delivered the HD service assets. The tracking of the service assets was accomplished in aftereffects and the video editing was done using Adobe Premiere Pro CC. The video shoot was took about 12 hours and the production team was headed by Chris Chen.