Healthy Travelers Email Marketing Project

Healthy Travelers Newsletter

Project Responsibilities

Graphic design, Campaign management and Co-copy

Tools Used

Email Marketing Software: Constant Contact
Graphics Programs: Photoshop

Project Background

The Healthy Traveler’s Summit was a conference that featured highly respected medical and travel experts. They spoke on a variety of health issues but more specific to this topic, they addressed how to ensure that your travel experience is a positive one! Oxylent was a proud sponsor of this summit. It included an interview with Lisa Lent, our founder.

Project Challenges

I wanted the Healthy Traveler’s Summit newsletter text and graphics to be short and sweet so that we could get a good conversion rate.

Project Solutions

I wanted the newsletters subject line to instantly grab the users attention, so I came up with the attention getting heading “We Need your Vote!” I wanted the graphics to showcase the product that was being voted for and the brand that was hosting the event. We added a short explanation to why the end user should vote for our product and added a call to action button so that you could link directly to the voting page.