Nexty Awards Newsletter

Project Responsibilities

Graphic design, Campaign management and Co-copy

Tools Used

Email Marketing Software: Constant Contact
Graphics Programs: Photoshop

Project Background

EVERY YEAR at NATURAL PRODUCTS EXPO WEST and NATURAL PRODUCTS EXPO EAST, editors and trend researchers from New Hope Natural Media and the Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody the most innovative edge of the natural products industry, as well as the most deeply held social and environmental values. We wanted to use our company’s social media platform to inform our customer base that our latest product, Sport Oxylent, had been nominated for a Nexty Award and to vote for our product.

Project Challenges

It was important to make the Nexty Awards newsletter text and graphics concise and to the point so that we could get a good conversion rate.

Project Solutions

In order to grab the user’s attention, the  “We Need your Vote!” subject line showcased the product that was being voted for and the brand that was hosting the event. A short explanation as to why the end user should vote for our product was included and then added a call-to-action button to link directly to the voting page.