Nexty Awards Social Media Campaign

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Project Responsibilities

Graphic design, Campaign management

Tools Used

Graphics Programs: Photoshop, Fireworks
Social Media Plateform: Facebook

Project Background

EVERY YEAR at NATURAL PRODUCTS EXPO WEST and NATURAL PRODUCTS EXPO EAST, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. We wanted to use our companies social media platform to inform our customer base that our latest product Sport Oxylent had been nominated for a Nexty Award and to vote for our product.

Project Challenges

Through graphics and text, we wanted to communicate the idea of voting for our product but we ran into problems when trying to boost our campaign on Facebook because Facebook will only allow for 20% of the image used in the post to have text in it.

Project Solutions

We had to redesign the entire graphic concept to be more action oriented and literal. We went with an image of a hand voting for our product.