Nordic Naturals Co-branding Print Ad
Graphic Design & Layout Design
Graphics Programs: Indesign & Illustrator
Poster Size : 4″ x 7″
Color Mode: CMYK
File Format: JPEG
Nordic Naturals is Vitalah’s parent company. Marketing came up with a concept to bundle Nordic fish oil products with Vitalah’s multivitamin products. The concept was designed to bring attention and awareness to Vitalah products and to increase sales by cross marketing to Nordic Natural’s large customer base.
To relate the products to the four seasons of the year.
I decided that I wanted to go with a clean, cutting edge look so I found a light blue that would be a good base background for all the different products we were advertising. I chose helvetica Neue as the font because of it’s modern appeal. We came up with different slogans for the different seasons. I used 300 dpi images for the product shots and added a drop shadow effect in photoshop so that the products images looked like they had been taken in the same place. I separated the product images to create more space and I changed the ads font color to match the seasons of the year.