Nordic Naturals Co-branding Print Ad

Fall Promotion

jpd-ajna-nordic-naturals-co-branding-fall

Winter Promotion

jpd-ajna-nordic-naturals-co-branding-winter

Spring Promotion

jpd-ajna-nordic-naturals-co-branding-spring

Summer Promotion

jpd-ajna-nordic-naturals-co-branding-summer

Project Details

Project Responsibilities
Graphic Design & Layout Design
Tools Used
Graphics Programs: Indesign & Illustrator
Project Specs
Poster Size : 4″ x  7″
DPI: 300
Color Mode: CMYK
File Format: JPEG

Project Background

Nordic Naturals is Vitalah’s parent company. Marketing came up with a concept to bundle Nordic fish oil products with Vitalah’s multivitamin products. The concept was designed to bring attention and awareness to Vitalah products and to increase sales by cross marketing to Nordic Natural’s large customer base.

Project Challenges

To relate the products to the four seasons of the year.

Project Solutions

I decided that I wanted to go with a clean, cutting edge look so I found a light blue that would be a good base background for all the different products we were advertising. I chose helvetica Neue as the font because of it’s modern appeal. We came up with different slogans for the different seasons. I used 300 dpi images for the product shots and added a drop shadow effect in photoshop so that the products images looked like they had been taken in the same place. I separated the product images to create more space and I changed the ads font color to match the seasons of the year.

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