UFCW Trust Open Enrollment Poster Redesign

After Redesign

Before Redesign

Project Responsibilities

Graphic Design, Information Architecture

Tools Used

Graphics Programs: Indesign & Photoshop

Project Specs

Poster Size : 11″ x 17″
DPI: 300
Color Mode: CMYK
File Format: PDF

Project Background

UFCW Trust wanted to personalize and redesign their open enrollment poster for better conversion rates.

Project Challenges

The information architecture on the original poster was confusing. It was unclear what the poster was trying to communicate.

Project Solutions

I redesigned the poster into a sleeker, user friendly design with a short description and a simple call-to-action. The medical icon quickly informs the viewer that the poster communicates healthcare information. I chose to use a lighter blue to represent health services.  I used a font that was more elegant and modern, hence the Helvetica Neue lite.  I decided to title the poster “UFCW 648 Open Enrollment” so that the end user would quickly see what the poster is addressing. I then added the 4 benefits of being present at the healthcare fair and added the date and location of the healthcare fair for the call-to-action at the bottom of the page.